Joint Rivers: Where Education Comes First
Joint Rivers – Auburn, WA
Audria Jaggers, general manager of Auburn’s Joint Rivers dispensary, has been there since the beginning. The store, which opened in June 2018 and is the largest cannabis retailer in the state in terms of square footage, has been servicing a growing customer base. This recreational dispensary’s main goal, however, is product education. “We try to remove as much ambiguity as possible,” explains Jaggers. “We take pride in our knowledgeable crew. We’re not always focused on getting the highest sales — it’s about educating people and spreading the knowledge.”
Jaggers explains that Joint Rivers was the first cannabis shop built in a facility meant to house an actual dispensary — no repurposed building here. As a result, their massive layout is conducive to cannabis presentation. Included in the shop, which is affiliated with the Muckleshoot Tribe and located on tribal property, is an 86-foot “weed island” with color-coordinated products presented in a no-frills fashion. Joint Rivers also has a drive-through window, the second shop in the country and first in Washington to do so. Indeed, they have it all. “We’re a huge, huge store,” Jaggers emphasizes.
While Joint Rivers has just about anything the cannabis-consuming customer can imagine — from vape pens to flower to concentrates and pre-rolls galore — one of their growing sales areas is their line of wellness products, a market often utilized by the elderly or those with physical ailments. Joint Rivers is not a medical outlet, but Jaggers notes that the dispensary cares about empowering people through cannabis products, both through the products’ efficacy and the jobs the industry can provide. “One of the reasons [the owners] went into this business venture,” she notes, “was to empower their own community with jobs, cannabis education and by breaking stigmas.” They wanted the community to flourish.
“We take pride in our knowledgeable crew. We’re not always focused on getting the highest sales — it’s about educating people and spreading the knowledge.” – Audria Jaggers, Joint Rivers general manager
Source: Dope Magazine